Keep your farm stand's in-season page current

Keep this week’s list short and dated

Put the week’s dates above a readable list of what you expect to have at the stand. Use familiar crop names and include the unit beside any price, such as a bunch, a pound or a basket. Keep the current choices separate from crops expected later in the season.

Choose someone to check the list each week, even when little has changed. Show when it was last updated. A photograph can give a feel for the stand, but the written list should carry the current selection. Label older harvest pictures so a summer crop in a photograph does not look available in November.

Put hours and early sellouts beside the harvest

Give the stand’s open days, hours and address beside the list. If hours change by season, make the current schedule easy to find before the full year’s calendar. Say which days are closed. Keep picking hours separate if customers can also visit the rows.

Explain which items tend to sell out early, based on what happens at your stand. Say whether customers can check availability before making a special trip. Mark sold-out items when you can, and explain that an unreserved item may sell before they arrive. If selling out closes the stand early, update the hours notice as well as the produce list.

Explain boxes and advance orders together

For a weekly box, describe the expected contents, price and amount of choice. Say whether customers choose individual items or receive a selection from the harvest. Explain how substitutions are discussed and whether each order is for one pickup or an ongoing arrangement.

Put the request cutoff, pickup day and pickup hours beside the order instructions. Name what can be reserved in advance and what is sold only at the stand. Explain how you confirm availability and the pickup date before setting an order aside. Keep that distinction in the reply so someone knows whether their box is ready to collect or still awaiting confirmation.

Announce the season’s end before the last trip

Post the final stand dates as soon as you have agreed on them. Explain whether boxes or other pickups continue after regular browsing ends, and give those arrangements their own hours. Remove order choices for dates you cannot fulfill.

After closing, replace the current harvest list with a clear season-ended notice. Keep the address and the way to ask a question available. If the next opening date is undecided, say when you expect to update the page rather than leaving last year’s schedule in place. Check the homepage and visit page too, so each gives the same answer.