01 / Yoga studios
Make the first class easier to choose.
Someone new to yoga needs more than a class name to decide where to begin. Explain the pace of each class, show the times and describe what a first visit involves.
Give each class a clear introduction
Describe the pace, length and experience each class is intended for. Keep the weekly schedule beside those descriptions. Give someone who is unsure a way to ask which class would suit them.
Help someone arrive prepared
Explain what to bring, when to arrive and how to find the studio. Show the price and any cancellation terms before someone requests a place. Say how the studio confirms a booking so a request is not mistaken for a reserved spot.
02 / The Work
See the customer’s next step.
