01 / Cheese shops
Help customers choose a wedge or a whole platter.
A customer may want a small piece for dinner or enough cheese for a gathering. Show what is at the counter, how cuts are priced and what needs to be ordered ahead.
Make the cheese counter easy to browse
Group cheeses by kind and give each one’s origin and a short flavor description. Put the price per pound beside a smaller starting portion, then explain that cut-to-order pieces are priced by their actual weight. Keep shop hours nearby so someone can plan a visit around the current selection.
Explain platters and tastings before the request
Show board and platter sizes, prices and how many people each serves as a snack or part of a meal. Give the advance notice needed, pickup hours and how changes are agreed. For tastings, explain the selection, price, length and whether customers can drop in or need a place confirmed.
02 / The Work
See the customer’s next step.
