01 / Bookshops
Give readers a reason to browse.
A reader may arrive with a title in mind or just want something new. Show the kinds of books you carry and give them a way to ask before making the trip.
Give readers a feel for the shelves
Show the subjects and kinds of books you stock, with a few recommendations in the bookseller’s own words. Explain whether you sell new or secondhand copies. Keep shop hours and upcoming events close by so someone can plan a visit.
Make a particular book easy to ask about
Ask for the title and author, with the edition if it matters. Explain how you check availability and agree on the price before ordering. Tell readers how you confirm that a book is ready to pick up.
02 / The Work
See the customer’s next step.
